



21 ways: cross-industry research
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21 ways: cross-industry research
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Jump start your innovation efforts with tailored cross-industry research
21 ways to strategise and innovate is a cross-domain set of critical questions, checklists and examples from all over the world to help you innovate better and faster by using cross-industry insights and ideas.
What is a 21 ways set?
21 ways to strategise and innovate is a cross-industry set of critical questions, checklists and examples from all over the world to help you innovate.
21 ways sets provide cross-industry inspiration for: product and service ideas, product development, process and service innovations, government innovations, business model innovation new business development and defining strategic directions.
Based on a client’s question, we extract important trends, successful innovations, principles or evolutions. The list of 21 principles differs per question.
21 ways sets are useful in individual or group brainstorms, in new business development and strategy sessions.
Combining the input with an interactive engaging presentation and/or workshop clearly helps to come up with new connections, great ideas and enriched concepts.
Jump start your innovation efforts with a custom 21 ways set!
A selection of happy clients

Some example questions !?
How can we innovate more sustainably in the packaging sector?
Which new business models are possible in the field of insurance?
How can we manage a complex company with small self-managing teams?
What can we learn from other sectors for more sustainable and affordable housing in the rental private sector?
Find cross-industry examples of successful partnerships that can be applied in the retail sector.
Which trends and disruptive innovations will impact our industry in the near future?
How can we accelerate time to market in our highly regulated industry?
We want to innovate in the field of the SDGs, what can we do?
How can we digitize our traditional sector / company?
...
Download an example set
Most of our reserach for specific client questions is under a Non-Disclosure Agreement (NDA), yet here is one we can share!
Note that this is just an -old- example and that we generate the 11 / 21 directions per client situation. Yet the set gives a nice overview of how a 21 ways set works.
Select your own custom 21 ways set
Let's work together! Based on your specific question / challenge!

7 or 11 ways set
the core research
digital set
Basic research
Cool cross-industry examples
Interactive PDF
Recommended

21 ways set
the expanded research
physical & digital set
Advanced research
Cool cross-industry examples
Physical booklet + interactive PDF

21 ways set + workshop / keynote
expanded research & session
physical & digital set + workshop
A full 21 ways set
Physical & digital
A tailored workshop / keynote
Who we are
The people behind cross-sector innovation research

Ramon Vullings
Ramon Vullings is an expert on cross-industry innovation & business transformation. He is an ideaDJ, mixing ideas cross sectors and domains.
Ramon helps companies to take a smarter approach to innovation: cross-industry innovation, he does this via keynotes, research & workshops.
Ramon is author on 4 books on business creativity & cross-industry innovation.

Mark Vandael
Mark Vandael is a creativity expert & innovation facilitator with more than 30 years of experience helping organizations unlock the creative potential of their people.
He has taught at leading institutions, facilitated hundreds of innovation workshops, and inspired audiences worldwide through research, training programs, and creative change processes.
Unfortunately our good fried & colleague Marc Heleven passed away in 2025...
Safe travels buddy...
The art of digging for gold
for your innovation projects
Contact us
Let's discuss a tailored cross-industry research set for you!
Jump start your innovation efforts with tailored cross-industry research
21 ways to strategise and innovate is a cross-domain set of critical questions, checklists and cool examples from all over the world to help you innovate better and faster by using cross-industry insights and ideas.
21 ways: cross-industry research sets to boost your innovation efforts!
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